Saffal Business Endeavours: Bridging Farmers & Markets

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Our Journey

Manoj Kuriakose

Chairman & Managing Director

Saffal Business Endeavours

Saffal Business Endeavours is led by Manoj Kuriakose, a seasoned professional with over 20 years of leadership experience in FMCG, Food, Agricultural Commodities, Sales, Marketing, and Operations, spanning both Indian and multinational companies.

His expertise includes

B2B & B2C business development
FMCG & commodity distribution
Supply chain &
operations management
Farmer procurement systems
Scalable retail and food
business models

Under his leadership, Saffal is built with a clear vision — to create a profitable, ethical, and inclusive food ecosystem that benefits farmers, consumers, partners, and investors alike.

Saffal Business Endeavours is a Kerala-based, future-ready enterprise operating across food processing, agricultural sourcing, FMCG distribution, and premium retail. Built on transparency and ethical sourcing, Saffal connects rural farmers directly with urban markets, ensuring fair pricing and superior product quality.

Our integrated model covers

Farm-level procurement
Hygienic processing & packaging
Efficient logistics & distribution
Premium consumer retail experiences
By eliminating unnecessary intermediaries,Saffal ensures better income for farmers and better value for customers.

Our Mission

Our Vision

To deliver safe, fresh, and affordable food, ensure fair income for farmers, and build a sustainable, scalable food ecosystem rooted in trust and transparency.

To become a leading Indian food & FMCG brand, recognized for quality, ethics, innovation, and social impact, connecting rural producers with urban consumers at scale.